Search Engine Optimisation
This course will teach you the tricks of how to do it.
Contents of Course
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Introduction to SEO – dealing with the myths. What’s ethical and what isn’t. What works and what doesn’t.
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Getting the basics right – submitting sites to directories and other strategies.
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Free tools / programmes.
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Keywords – how to identify them, how they work, how to write key-word based copy, and where to put them
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How to make your website Google friendly – simple steps that anyone can use.
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Building incoming links.
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Using Twitter, Facebook and other social media for SEO.
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Maintaining and improving your position.
Date: The SEO training course will run from 10.30-6pm (with an hour for lunch) on September 19, 2012.
Venue: CIoJ Head office, 2 Dock Offices, Surrey Quays Road, London, SE16 2XU.
Cost: £30 Institute members, £60 non-members. This includes light lunch and refreshments.
For more details and to book, please contact Diane at Head Office on 020 7252 1187 or e-mail Diane here.
Note: The cost of the course would be more than £100 without a generous subsidy from the Journalists’ Copyright Fund
